We had to slog through years of fairly formulaic remakes from studios who thought the success of FeigвЂ™s bridal escapades was because heвЂ™d taken the tenants of bro-comedy - the gross-out humor and heinous antics - and substituted the men who performed them for women.

That prediction - that Bridesmaids would revolutionize the world of comedy, making it possible for more women to step in front of and behind the camera - didnвЂ™t come to pass as quickly as most of us hoped. Them of course being the men - the John Belushis and Jeff Daniels, the Seth Rogens, Will Ferrells, and Seann William Scotts that defecated and ejaculated and projectile vomited on-screen to repulse and amuse audiences, a heady blend of nauseating buffoonery that people gladly tested their comfort-levels for. Time-shifting gals.вЂќ All were now possible, and all were because Wiig - along with an insanely talented lineup of budding female comedians like Melissa McCarthy and Ellie Kemper, Wendi McLendon-Covey and SNL alum Maya Rudolph, hell, even Rose Byrne re-type-casting herself with a delightfully grounded turn - dared to imagine a group of women who retched, f*cked, and had explosive bouts of diarrhea in the middle of a traffic-laden street with the best of them. The producer who penned it posited that entire genres might now be reimagined. вЂњThe Bridesmaids Effect,вЂќ as it was first called in a Hollywood Reporter op-ed that ran shortly after the filmвЂ™s surprisingly lucrative theatrical run, was intended to be an umbrella label that encompassed the scores of female-led comedies soaked in raunch and vomit and a very particular brand of feminism that would soon follow Kristen Wiig and Annie MumoloвЂ™s brain-child. IвЂ™ve been thinking a lot about Bridesmaids, the Paul Feig-directed comedy set to celebrate its 10th anniversary this year.ДЄfter all, itвЂ™s not every box office hit, even a Judd Apatow-produced one, that has a term coined after it to measure its influence on an entire genre of movie-making.

The bridesmaids movie